The 2016 Honda Civic desperately needs the cool kids

Filed under: Marketing/Advertising, Honda, Open Road

Why is the band Night Riots on stage next to the Honda Civic for the car's reveal? It seems Honda is trying to recapture its former core audience.

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The 2016 Honda Civic desperately needs the cool kids originally appeared on Autoblog on Thu, 17 Sep 2015 15:00:00 EST. Please see our terms for use of feeds.

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